1965, Fendi approved by the then very young Karl Lagerfeld joined and became a symbol Fendi double "F" design is also in the same year, has been transmitted. Karl Lagerfeld for Fendi to use the letters F composed of two well-known Fendi trademarks, and to encourage the production of fur products innovation skills, the fur dyeing, coupled with the tailoring, weaving, mosaics and other processes, Zaochu innovative fur products. Handbags, it is even printed on the pressure pattern, as well as to spend the traditional black and earth color fiber material for material, so that adds stylish handbags. Since Karl Lagerfeld in 1964 published the first set of custom-made suits High Fendi after, Fendi a growing awareness of the market gradually expanding.